ART DIRECTION, BROCHURE DESIGN & LAYOUT, LOGO DESIGN
Direct mail brochure designed for the Legacy Society program at Gardner-Webb University. Distributed to GWU Alumni to inform them about membership enrollment and to educate them on Living Trusts and their options for donating to the University.
I created a custom logo for the Legacy Society and used the arch graphic throughout the brochure to establish brand recognition. Since the brochure contained photos from various decades, I chose to make all of them black and white or monotone, this helped to unify the brochure. I went with a gatefold layout, creating a nice reveal once opened. I included a perforated reply card into the design with a return mailer inserted into the brochure.
FRONT - FULLY OPEN
BACK - FULLY OPEN
