ART DIRECTION, VEHICLE WRAP, CUSTOM ILLUSTRATION,
This was a vinyl wrap for the university's mobile food truck. The University partnered with Aramark to offer students and the surrounding community a food truck for events, games and community outreach. The goal for the design was to create a fun, eye-catching wrap that reflected the Gardner-Webb brand. I created an illustration of the mascot and wordmark along with various graphic elements.
I felt this was a good opportunity to do something a little more fun and playful and to create something that would be eye-catching as it drove around campus. I wanted it to be easily recognizable as a food truck and for the viewer to know at a glance what type of food was served.
Concept Mockup
Final Designs
Repeating Graphic for Background
Food Truck Measurement Diagram
Food Truck Before Photos (Repurposed Mail Truck)
Food Truck After Photos
