Client
Gardner-Webb University
Gardner-Webb University
Role
Art Direction / Design / Marketing
Art Direction / Design / Marketing
Challenge
Refresh a decades-old “Runnin’ Bulldogs” identity so it felt fast, fierce, and unified—yet still honored alumni pride—and deploy it everywhere
from jerseys and turf to TikTok.
Refresh a decades-old “Runnin’ Bulldogs” identity so it felt fast, fierce, and unified—yet still honored alumni pride—and deploy it everywhere
from jerseys and turf to TikTok.
Solution
Designed Runnin Slab, a custom 9° slab-serif typeface, along with customized GW Chakra Petch as the body copy family, matching its italic slant to the primary font for seamless hierarchy.
Designed Runnin Slab, a custom 9° slab-serif typeface, along with customized GW Chakra Petch as the body copy family, matching its italic slant to the primary font for seamless hierarchy.
Created a new mascot (full body & 1-color head) + sport and state lock-ups.
Introduced Charge Power Stripe as a graphic element with a three-color palette (GW Red, Black, White).
Rolled out launch campaign (#BORNTO RUN), which included updated field and stadium graphics, billboard and transit advertising, new merch and apparel, online and social media campaign graphics and a 40-page brand guide.
Tools
Adobe Creative Suite (Indesign, Photoshop, Illustrator, Lightroom) · Glyphs · Figma · Asana
Adobe Creative Suite (Indesign, Photoshop, Illustrator, Lightroom) · Glyphs · Figma · Asana
Gardner-Webb University Athletic Rebrand Campaign
GWU Legacy Logo
Gardner-Webb University Athletic Rebrand Campaign. Brand Font Families and Colors.
Gardner-Webb University Athletic Rebrand Campaign. Logo Lock-ups and Graphic Elements.
Gardner-Webb University Athletic Rebrand Campaign. Apparel and Social Media Designs.
Gardner-Webb University Athletic Rebrand Campaign. Marketing and Advertising Designs.
Gardner-Webb University Athletic Rebrand Campaign. Runnin Bulldogs. Fierce, Tenacious, Unstoppable.
