Client
Gardner-Webb University
Gardner-Webb University
Role
Creative Direction / Design /Print Production Management / Photography
Creative Direction / Design /Print Production Management / Photography
Challenge
Design an elegant and meaningful holiday stationery system for university leadership to send greetings to donors, alumni, faculty, and partners. The design needed to reflect the warmth and spirit of the season while maintaining the professionalism and heritage of the Gardner-Webb brand. Pieces had to be adaptable across print and digital formats, while preserving design integrity and visual consistency year after year.
Design an elegant and meaningful holiday stationery system for university leadership to send greetings to donors, alumni, faculty, and partners. The design needed to reflect the warmth and spirit of the season while maintaining the professionalism and heritage of the Gardner-Webb brand. Pieces had to be adaptable across print and digital formats, while preserving design integrity and visual consistency year after year.
Solution
Created a yearly series of holiday cards and stationery that balanced seasonal warmth with Gardner-Webb’s brand identity. Each design was tailored to specific audiences—from alumni and donors to faculty and university partners—and ranged in tone from traditional and faith-based to playful and campus-focused. Led concept development, design, and production, ensuring consistency across print and digital formats. Collaborated closely with university leadership to align messaging and intent.
Created a yearly series of holiday cards and stationery that balanced seasonal warmth with Gardner-Webb’s brand identity. Each design was tailored to specific audiences—from alumni and donors to faculty and university partners—and ranged in tone from traditional and faith-based to playful and campus-focused. Led concept development, design, and production, ensuring consistency across print and digital formats. Collaborated closely with university leadership to align messaging and intent.
Tools
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Sketch, Firefly)
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Sketch, Firefly)
Gardner-Webb University 2023 Donor Christmas Card and Sticker Design
Gardner-Webb University 2024 Donor Christmas Card Design
2023 & 2024 Digital Illustrations for Christmas Card Covers
Gardner-Webb University Valentines Day Card - Fund Raising Mailer
Gardner-Webb University Valentines Day Card - Fund Raising Mailer. In-studio Photography. Bo the Bulldog, GWU Mascot.
2021 Festival of Lights - Christmas Event Program. Digital Illustration, Program Design & Layout.
2021 Festival of Lights - Christmas Event Program. Cover Digital Illustration
2022 Festival of Lights - Christmas Event Program. Digital Illustration, Program Design & Layout.
2022 Festival of Lights - Christmas Event Program. Cover Digital Illustration.
2024 Festival of Lights - Christmas Event Program. Digital Illustration, Program Design & Layout.
