Clients
Elite Car Rentals, Fresh Sprouts (Deli), GWU Campus Store
Role
Social Media Strategy / Design / Creative Direction
Challenge
Develop and execute distinct, branded social media campaigns with its own target audience, brand voice, and business goals.
The campaigns needed to feel cohesive with assets designed for modern, mobile-first platforms.
Solution
Delivered visually and strategically distinct social media campaign systems. Each campaign included
optimized layouts, supported by consistent visual systems and clear posting strategies. 
- Elite Car Rentals, crafted a bold, sleek, high-contrast identity with hero car photography and minimalist
   geometric overlays to convey luxury, exclusivity, and modernity.
- Fresh Sprouts Deli, designed a bright, organic, playful visual system reflecting farm-to-table freshness and     
   approachability, featuring rotating witty CTAs and green-focused color palette.
- GWU Campus Store, produced a dynamic campaign leveraging school spirit and varsity-inspired design,
   optimized for in-app campus store promotions and event highlights.
Tools
Adobe Illustrator, Photoshop, InDesign, Premiere, Express
Elite Car Rental Social Media Campaign Overview
Elite Car Rental Social Media Campaign Overview
Elite Car Rental Social Media Call-to-Action
Elite Car Rental Social Media Call-to-Action
Elite Car Rental Social Media Designs
Elite Car Rental Social Media Designs
Fresh Sprouts Social Media Campaign Overview
Fresh Sprouts Social Media Campaign Overview
Fresh Sprouts Social Media Call-to-Action
Fresh Sprouts Social Media Call-to-Action
Gardner-Webb University In-App Advertisements Campaign Overview
Gardner-Webb University In-App Advertisements Campaign Overview
Gardner-Webb University In-App Ad Design
Gardner-Webb University In-App Ad Design
Gardner-Webb University In-App Ad Call-to-Action
Gardner-Webb University In-App Ad Call-to-Action
Below are two animated motion graphics that add energy and personality to each brand.
Clean, simple animations designed for digital, web, and social platforms.
Elite Car Rentals - Motion Graphic
Elite Car Rentals - Motion Graphic
Fresh Sprouts - Motion Graphic
Fresh Sprouts - Motion Graphic

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