Client
Gardner-Webb University - Admissions Department
Gardner-Webb University - Admissions Department
Role
Creative Direction / Design
Creative Direction / Design
Challenge
Redesign the outdated admissions lobby wall with a modern, branded installation that would leave a strong visual impression on prospective students and guests. The new design needed to reflect Gardner-Webb’s identity in a fresh, cohesive way while telling the university’s story through compelling visual language.
Redesign the outdated admissions lobby wall with a modern, branded installation that would leave a strong visual impression on prospective students and guests. The new design needed to reflect Gardner-Webb’s identity in a fresh, cohesive way while telling the university’s story through compelling visual language.
Solution
Developed a large-scale branded wall installation using a combination of vinyl lettering, stacked acrylic stand-off lettering, and dimensional aluminum typography. The design featured custom iconography to visually represent key elements of the Gardner-Webb experience—faith, academics, community, and campus life. The result is a bold, contemporary focal point that modernizes the space, reinforces brand values, and enhances the admissions experience through clean design and material contrast.
Developed a large-scale branded wall installation using a combination of vinyl lettering, stacked acrylic stand-off lettering, and dimensional aluminum typography. The design featured custom iconography to visually represent key elements of the Gardner-Webb experience—faith, academics, community, and campus life. The result is a bold, contemporary focal point that modernizes the space, reinforces brand values, and enhances the admissions experience through clean design and material contrast.
Tools
Adobe Creative Suites (Illustrator, InDesign), Asana
Adobe Creative Suites (Illustrator, InDesign), Asana
Gardner-Webb University Admissions Department Lobby Wall. Vinyl Wrap, Stand off Acrylic Lettering, 3-D Aluminum Lettering. Custom Iconography.
Gardner-Webb University Admissions Department Lobby Wall Design.
Completed Gardner-Webb University Admissions Department Lobby Wall and Department Wayfinding.
