Client
Gardner-Webb University - Athletic Department ( Football, Baseball, Soccer)
Gardner-Webb University - Athletic Department ( Football, Baseball, Soccer)
Role
Creative Direction / Design
Creative Direction / Design
Challenge
Develop two separate exhibit designs celebrating retired player numbers—one for football at Spangler Stadium and another for baseball at their respective stadium. Each project required an immersive, public installation that honored athletic legends while adhering to GWU’s brand identity. The exhibits needed to evoke nostalgia and pride while engaging fans, alumni, and the campus community through large-scale, enduring visuals.
Develop two separate exhibit designs celebrating retired player numbers—one for football at Spangler Stadium and another for baseball at their respective stadium. Each project required an immersive, public installation that honored athletic legends while adhering to GWU’s brand identity. The exhibits needed to evoke nostalgia and pride while engaging fans, alumni, and the campus community through large-scale, enduring visuals.
Solution
For the football exhibit at Spangler Stadium, designed a bold display that integrates dynamic typography and visual storytelling to spotlight retired numbers and legendary players. For the baseball exhibit, created a complementary yet distinct system that showcases historical achievements through clear, impactful graphics and archival-inspired layouts. Both campaigns used consistent GWU brand elements—colors, typography, and imagery—to ensure a cohesive narrative while tailoring each installation to its unique athletic context. Collaborated closely with Athletics, Facilities, and Alumni relations to seamlessly integrate design with functional, on-site requirements.
For the football exhibit at Spangler Stadium, designed a bold display that integrates dynamic typography and visual storytelling to spotlight retired numbers and legendary players. For the baseball exhibit, created a complementary yet distinct system that showcases historical achievements through clear, impactful graphics and archival-inspired layouts. Both campaigns used consistent GWU brand elements—colors, typography, and imagery—to ensure a cohesive narrative while tailoring each installation to its unique athletic context. Collaborated closely with Athletics, Facilities, and Alumni relations to seamlessly integrate design with functional, on-site requirements.
Tools
Adobe Creative Suites (Illustrator, Photoshop, InDesign, Lightroom), Asana
Adobe Creative Suites (Illustrator, Photoshop, InDesign, Lightroom), Asana
Gardner-Webb University - Environmental Exhibit Design. Baseball Stadium Retired Players Exhibit
Gardner-Webb University - Baseball Stadium Retired Players Exhibit. Light-up Logo and Player Numbers. Player Stats and Bio Plaques.
Gardner-Webb University - Baseball Stadium Retired Players Exhibit. Production Specs and Measurements
Gardner-Webb University - Retired Players. Baseball Stadium Outfield Wall Padding. Old Wall and New Updated Design.
Gardner-Webb University - Retired Players. Baseball Stadium Outfield Wall Padding Updated.
Gardner-Webb University - Retired Football Players Exhibit. Spangler Stadium
GWU Player and Coach Bio and Stats Plaques. Retired Player Numbers
GWU Player Bio and Stats Plaques. Retired Player Numbers
GWU Exhibit Production Specs and Measurements
