Client
Gardner-Webb University
Gardner-Webb University
Role
Creative Direction / Production Coordination / Design / Photography
Creative Direction / Production Coordination / Design / Photography
Challenge
Design multiple, distinct vehicle wrap campaigns under the Gardner-Webb University brand—each serving a unique purpose and audience. From student dining and public outreach to athletics and school spirit, every project required its own strategy while aligning with overall brand standards.
Design multiple, distinct vehicle wrap campaigns under the Gardner-Webb University brand—each serving a unique purpose and audience. From student dining and public outreach to athletics and school spirit, every project required its own strategy while aligning with overall brand standards.
Solution
Created individual wrap designs for three separate initiatives: an on-campus food truck, a Charlotte metro transit bus, and a box truck for the Marching Bulldogs band. Each campaign was customized to its function—whether advertising student dining services, building brand presence across the city, or energizing the university’s athletic identity. Unified through consistent use of colors, typography, and mascot elements, the wraps extend the GWU brand into public, mobile, and high-traffic spaces.
Created individual wrap designs for three separate initiatives: an on-campus food truck, a Charlotte metro transit bus, and a box truck for the Marching Bulldogs band. Each campaign was customized to its function—whether advertising student dining services, building brand presence across the city, or energizing the university’s athletic identity. Unified through consistent use of colors, typography, and mascot elements, the wraps extend the GWU brand into public, mobile, and high-traffic spaces.
Tools
Adobe Creative Suites (Illustrator, Photoshop, InDesign, Lightroom), Asanaa
Adobe Creative Suites (Illustrator, Photoshop, InDesign, Lightroom), Asanaa
GWU Marching Band Box Truck Vinyl Wrap Design.
GWU Marching Band Box Truck Vinyl Wrap Design and Mockup.
Completed Vinyl Wrap of GWU Marching Bulldogs Box Truck. Before and Afters.
Gardner-Webb University's On-Campus Food Truck.
Brand Development, Logo Creation, Graphic Elements, Colors and Production Specs.
Completed Vinyl Wrap of GWU's 'SUP DAWGS Food Truck. Before and Afters
GWU 'Sup Dawgs Food Truck on location, interacting with students.
Gardner-Webb University Metro Transit Vinyl Wrap - Athletic Rebrand Campaign
