Client
Gardner-Webb University - Bulldog Club
Gardner-Webb University - Bulldog Club
Role
Creative Direction / Package Design /Print Production Management
Creative Direction / Package Design /Print Production Management
Challenge
Design a premium unboxing experience for Gardner-Webb University’s Bulldog Club members that inspires pride, reinforces school spirit, and highlights the impact of membership. The package needed to include various branded items while remaining cost-effective, shippable, and true to the university’s visual identity.
Design a premium unboxing experience for Gardner-Webb University’s Bulldog Club members that inspires pride, reinforces school spirit, and highlights the impact of membership. The package needed to include various branded items while remaining cost-effective, shippable, and true to the university’s visual identity.
Solution
Developed a bold, athletic-inspired mailer box featuring motivational messaging, dynamic typography, and a cohesive interior/exterior layout. The box design highlights Bulldog Club branding, Gardner-Webb’s athletic legacy, and a powerful call to action. Coordinated concept, layout, and production-ready artwork for both print and digital mockups. Designed a merchandise kit with coordinated items—apparel, drinkware, and accessories—all customized in the school’s color palette. Delivered fully rendered mockups and dielines for production and presentation.
Developed a bold, athletic-inspired mailer box featuring motivational messaging, dynamic typography, and a cohesive interior/exterior layout. The box design highlights Bulldog Club branding, Gardner-Webb’s athletic legacy, and a powerful call to action. Coordinated concept, layout, and production-ready artwork for both print and digital mockups. Designed a merchandise kit with coordinated items—apparel, drinkware, and accessories—all customized in the school’s color palette. Delivered fully rendered mockups and dielines for production and presentation.
Tools
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Firefly)
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Firefly)
Gardner-Webb Bulldog Club Membership Thank You Box Package Design
Gardner-Webb Bulldog Club Membership Thank You Box - Product Package Design
