Client
Gardner-Webb University Admissions Department
Gardner-Webb University Admissions Department
Role
Creative Lead / Senior Graphic Designer
Creative Lead / Senior Graphic Designer
Challenge
Design a new admissions viewbook for prospective students that effectively communicates Gardner-Webb’s academic excellence, campus life, athletics, and distinctive community values. The booklet needed to reflect a modern, dynamic university brand while maintaining strong adherence to GWU’s visual identity standards and effectively organizing key information for prospective students and families.
Design a new admissions viewbook for prospective students that effectively communicates Gardner-Webb’s academic excellence, campus life, athletics, and distinctive community values. The booklet needed to reflect a modern, dynamic university brand while maintaining strong adherence to GWU’s visual identity standards and effectively organizing key information for prospective students and families.
Solution
Created a clean, contemporary booklet layout combining bold typography, vibrant school colors, and dynamic photography that highlights GWU’s campus, students, and athletic pride. Designed easy-to-navigate spreads integrating infographics, campus maps, and testimonials to enhance readability and engagement. The layout promotes Gardner-Webb as an accessible, energetic, and welcoming campus community, positioned as “the place you belong.”
Created a clean, contemporary booklet layout combining bold typography, vibrant school colors, and dynamic photography that highlights GWU’s campus, students, and athletic pride. Designed easy-to-navigate spreads integrating infographics, campus maps, and testimonials to enhance readability and engagement. The layout promotes Gardner-Webb as an accessible, energetic, and welcoming campus community, positioned as “the place you belong.”
Tools
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom) · Asana
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom) · Asana
Press play to flip through the entire Admissions viewbook.
