Fly Fisherman Club

Client
Fly Fisherman Club – Nashville Chapter

Role
Brand Identity / Stationery Design / Print Production / Concept Development

Overview
Designed a cohesive eye-catching stationery system for the Nashville branch of the Fly Fisherman Club. This suite included a custom letterhead, business card, envelope design, branded pencils, collectible buttons, a witty bumper sticker, and custom apparel— branded with an aesthetic that reflects the culture and charm of the fly fishing community.

Design Approach
The visual system blends traditional outdoor motifs with playful personality. A custom trout logo anchors the identity, paired with a simpler one color version. I chose a natural color palette, and incorporated fly-fishing elements like hooks and lures in the design. The die-cut business cards further help this brand stand out from the norm.

Deliverables
Custom Letterhead & Envelope System
Business Cards
Round Pinback Buttons
Branded Pencils
Bumper Sticker: “If You Can Read This… I’m in the River.”
Embroidered Patch
Custom Apparel

Tools
Adobe Illustrator, Photoshop, InDesign