Client
Goddess Good
Goddess Good
Role
Creative Direction / Design
Creative Direction / Design
Challenge
Develop a cohesive brand identity for Goddess Good, a wellness brand offering plant-based products across multiple categories including CBD, Hemp, Delta 8, and Cannabis. The brand needed a clear, versatile design system that could scale across product lines while standing out in a crowded market. The visual identity had to feel elevated and trustworthy, yet modern and approachable.
Develop a cohesive brand identity for Goddess Good, a wellness brand offering plant-based products across multiple categories including CBD, Hemp, Delta 8, and Cannabis. The brand needed a clear, versatile design system that could scale across product lines while standing out in a crowded market. The visual identity had to feel elevated and trustworthy, yet modern and approachable.
Solution
Created a clean, sophisticated identity system that communicates clarity and quality. The logotype features a script font (Alex Brush) paired with minimal sans-serif typography (Neue Haas Unica), striking a balance between elegance and simplicity. Sub-branded logos were developed to support product differentiation without compromising brand consistency. The color palette—featuring tones like Evergreen, Sage, Rose, and Umber—adds a natural, earthy richness that aligns with the product origins. Packaging design emphasizes transparency and readability, with structured layouts, calm color fields, and supportive iconography that reflect the brand’s grounded and professional presence.
Created a clean, sophisticated identity system that communicates clarity and quality. The logotype features a script font (Alex Brush) paired with minimal sans-serif typography (Neue Haas Unica), striking a balance between elegance and simplicity. Sub-branded logos were developed to support product differentiation without compromising brand consistency. The color palette—featuring tones like Evergreen, Sage, Rose, and Umber—adds a natural, earthy richness that aligns with the product origins. Packaging design emphasizes transparency and readability, with structured layouts, calm color fields, and supportive iconography that reflect the brand’s grounded and professional presence.
Tools
Adobe Illustrator, Photoshop, InDesign
Adobe Illustrator, Photoshop, InDesign
Goddess Good - Brand Identity Package and Style Guide
Goddess Good - Brand Mythos
Goddess Good - Brand Identity Package. Font Families and Brand Colors
Goddess Good - Logo Treatments and Alternates
Goddess Good - Sub-Branded Logos
Goddess Good - Type Treatments
Goddess Good - Product Package Design
