Client
Ink Brew Coffee House and Roastery
Role
Creative Direction / Design
Ink Brew Coffee House and Roastery
Role
Creative Direction / Design
Challenge
Develop a complete brand identity for Ink Brew, a boutique coffee bar and roastery aiming to appeal to creatives, coffee lovers, and a community that values craft, authenticity, and personality. The challenge was to create a mark and system that embodied the artisanal spirit of the brand while expressing the company’s irreverent, edgy culture.
Develop a complete brand identity for Ink Brew, a boutique coffee bar and roastery aiming to appeal to creatives, coffee lovers, and a community that values craft, authenticity, and personality. The challenge was to create a mark and system that embodied the artisanal spirit of the brand while expressing the company’s irreverent, edgy culture.
Solution
Designed a clean, minimal logo that fully embodied the Ink Brew name—marrying a coffee stain ring, ink splatter textures, and dark, rich black tones. The identity system extended beyond the logo to typography, packaging, signage, and merchandise, all crafted to deliver a bold yet understated presence that reflects creativity and authenticity.
Designed a clean, minimal logo that fully embodied the Ink Brew name—marrying a coffee stain ring, ink splatter textures, and dark, rich black tones. The identity system extended beyond the logo to typography, packaging, signage, and merchandise, all crafted to deliver a bold yet understated presence that reflects creativity and authenticity.
Tools
Adobe Illustrator, Photoshop
Adobe Illustrator, Photoshop
Ink Brew Coffee - Graphic Elements and Branded Colors
Ink Brew Coffee - Font Families
Ink Brew Coffee - Coffee Bag Product Package Design
Ink Brew Coffee - To-Go Cup Package Design
